Meet the HBL team!

Head Shot of Hayley - shoulder length curled brown hair with green dye in it, wearing glasses and a black floral print shirt
outdoor selfie of Maude - woman with long brown hair wearing a burgundy t-shirt
Woman with long blond hair with purple, blue and green strands in it, wearing a grey t-shirt and pink glasses in front of a bookshelf

  • I started my bookstagram in July of 2023. I was already an ARC reader and was being told by all of my friends and family that I needed to get on social media, instead of only posting my reviews to goodreads.

    In the year of 2023 I read and reviewed over 200 books, the majority of those being the books of indie authors. I would help authors by promoting their books, reading and reviewing, as well as creating content and helping with instagram growth. In less than a year I was sitting at over 8000 followers, reading a book a day, creating daily content, and seeing a huge growth in my engagement, in a very short period of time. I was also a part of a lot of large PR company influencer lists and was learning how they operated, while participating in the ARCs they were putting out.

    After endless hours of PR and marketing research and social media trends, I knew it was time to start up my Author PA & PR Services business, because indie authors need the most help getting their books out there, with affordable services being key. I started my business on January 2nd, 2024 and since then I have worked with over 50 indie authors through my PR services and have run over 15 different author’s social media pages. I have found huge success with using my Master ARC List (currently sitting at over 2000 members), my first release day blast helped to create a #1 Amazon New Release, and I have seen my clients social media pages up over 100% in their follower growth and engagement. After the revamp of our socials at the beginning of January 2025 we have seen our review submission ratio grow to 75%-80%, one of the highest I have seen out there. This is because I am a firm believer in community engagement, taking care of our influencers, and giving them the recognition they deserve, for all that they do. 

    With the growth of my team, the hiring of my second in command, Maude Levesque, and our marketing specialist, Shaylyn Jackson, I only see our business going up from here! Hiring more staff, taking on more clients, offering more services, and managing more influencers, is just the start. Don’t miss out on joining us for this awesome journey, where we will continue to bring authors and influencers together to help indie authors accomplish all of their goals!

  • My social media journey started with my personal Instagram page where I focused on fitness and lifestyle. I also started a TikTok account where I like to engage with my community and my content is based on what makes me smile and inspires me on a day-to-day basis. 

    My professional path in social media began in March 2021, when I met my first client and started honing my skills and developing a deep understanding of digital engagement. 

    I embarked on my Bookstagram journey in October 2023, bringing my passion for reading, indie literature and social media together. 

    I joined forces with Hayley in April 2024, excited to leverage my experience and contribute to our shared vision in the PR/ PA services industry for indie authors. 

    I enjoy reading the physical copies of books and tend to explore all fiction genres. Recently, I’ve also ventured out into the audio book world and it has been amazing exploring a new way of consuming literature. I love sharing my thoughts on books and my reading journey on my bookstagram page - @bookishmaude. 

    I am honoured to work with providing authors support and helping increase their social media presence.

  • I have always been a passionate reader of romance and fantasy books, but took some time away from reading while in college. Like so many others, I rediscovered my love of reading during the pandemic and discovered Booktok and Bookstragram shortly afterwards. My Bookstagram (@shaysshelf) was my sweet little escape from reality. I genuinely loved making connections with other book lovers and discovering endless new to me authors that I needed to read. Thus, the endless TBR was born. 

    I started attending book signing events like SteamyLit Con and Book Bonanza where I had the best time meeting Bookstagram friends and authors in real life. I quickly learned through all these new experiences and friends in the bookish community that I have a special love for supporting indie authors, whether it be through reading and reviewing ARCs, promoting their books or alpha/beta reading their WIPs to provide feedback and help them write the best version of their book possible!

    In my previous work life, I was responsible for social media management and content creation for non-profit organizations and corporate government agencies. I gained a lot of knowledge and experience in the communications, social media and graphic design space with a special love for branding and website design. When I was ready to take the leap into a career change, Storyline Design & Branding was born - my very own business specializing in branding and website design for authors and small businesses! (Psst: Hayling Bookstorm Ltd. clients get a 10% discount on these services!)

    While chatting about business-y things with Hayley, she asked if I would interview for a position on her HBL team and I was so excited to jump on board and learn even more about this industry and community I love so much. Since then, I have given the HBL website a make-over, assisted with PA & PR services, engagement, and administrative tasks and I cannot wait for all the wonderful things Hayley, Maude and I will be doing with so many amazing authors!